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Marketing
Navigating the life science marketing trends we can expect to see more of in 2024
With 2024 officially under way, the global life science marketing space finds itself, as always, facing challenges and opportunities. The need for innovation to attract and convert buyers in a hugely competitive space whilst staying on top of industry advancements remains crucial
Media
Broad stripes, bright stars and a thriving pharmaceutical industry: part I
According to one of Stephen Sondheim’s most well-known lyrics, “I like to be in America! OK by me in America!” But, given the geography, politics, population, regulation and funding that are unique to the United States, Dr Kevin Robinson looked west to the Land of the Free to find out how the pharmaceutical industry is faring amongst all the milk and honey