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Leveraging digital tools to exploit the pharmaceutical–HCP communication channel
Digital transformation has been the leading topic of discussion in most industries this year … and healthcare is no exception. Although, it would be unfair to dismiss the industry’s gradual shift in attitude, which has been occurring for more than a decade now
Marketing
Digital transformation starts with an attitude
The key to digital transformation has been indelibly linked to the latest technology. More often than not, however, we find that it’s not just a case of bolting on a few digital channels to your existing traditional model and calling this your new strategy