Airedale Group (formerly Airedale Chemical) has completed a rebranding initiative which has involved the acquisition of several businesses since 2015 and a £40,000 overhaul of its vehicle fleet.
The North Yorkshire-based company incorporates Airedale Solutions, which provides small pack chemical fulfilment; food and beverage ingredient distributors, Rigest; metal surface treatment specialists, Alutech; and Airedale Chemical which is one of the leading chemical companies in the UK.
The updated look for the 20 vehicles is the final step in the brand overhaul.
Daniel Fox, Operations Director of Airedale Chemical, said: “There have been a lot of exciting changes at Airedale Chemical over the last few years and to see our fleet, which is seen on roads across the country every day making around 32,000 deliveries a year, is really satisfying and all our drivers feel a great sense of pride driving these lorries on behalf of the company.
“As we own our own low-emission fleet we can maintain total control and flexibility in delivery of our products as soon as they’re needed which, in some instances, is the next day. So our tankers are an essential element in the success of the business and very much the customer-facing front of Airedale Chemical. Therefore, it was important to us that they reflect the Airedale family of businesses.”
