Managing complexity of languages is major packaging issue for pharma


Automated artwork management system would help, survey reveals

One of the major packaging issues faced by pharmaceutical companies is complying with different regulations for different countries.

According to a survey conducted at the 2nd Annual Pharma Packaging and Labelling Compliance Conference in Rome, the need to use text in different languages was cited by 56% of respondents as the most critical element in the packaging and labelling process.

The survey, completed by Kallik, Global Vision and AMD Electronic, also highlighted the issues faced in the artwork management process.

More than 40% of respondents felt that ‘too many approval cycles before final sign-off’ was an issue, while 38% said that tracking and controlling different versions of approved or rejected artwork was their major issue.

Almost 70% of respondents stated that an automated artwork management system would provide a fast and easy way to manage change requests from different markets.

Neil Gleghorn, ceo of UK-based Kallik, a specialist supplier of fully automated artwork management solutions, said: ‘The management of labelling and packaging in multi languages is inherently complex, but the introduction of a fully automated artwork management solution enables effective organisation of phrases and translations to improve efficiency dramatically and aid compliance.

‘This drive to increase automation is clear as there is a need for greater agility when making changes to artwork to meet different regulatory requirements.’

Kallik’s AMS360 automated artwork management solution empowers authorised personnel to make changes directly to print-ready artwork across all types of labelling and marketing collateral in a matter of seconds.

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AMS360 manages the entire labelling and packaging artwork process. It also enables reviewers to annotate comments online to speed up approval procedures. It automatically creates an archive of all approved artworks while presenting an audit trail of the entire artwork management process, so that different versions can be tracked globally and compliance can be proved.