Sphere Fluidics, a provider of microfluidics-based solutions for single-cell analysis and isolation, has appointed Curtis Nicholson as Director of Sales for Europe, Middle East and Africa (EMEA).
Curtis’ appointment will strengthen the company’s market position in these regions as it progresses ambitious plans for future growth and commercial success.
In his new role, Curtis will lead the expansion of the company’s sales and customer support activities to address growing demand for its high-throughput technologies for single-cell analysis and isolation.
Curtis joins Sphere Fluidics following a series of senior appointments over the past year, including the appointment of Graeme Daniels as Vice President of Sales and Marketing1, to drive the international sales and marketing strategy and scale operations internationally.
This extended presence marks another milestone in the Company's ongoing global expansion and commitment to customer service, to provide additional sources of local support and expertise to its growing customer base in the EMEA region.
Curtis brings over two decades of invaluable experience, having successfully directed strategic sales initiatives within both Small and Medium Enterprises (SMEs) and Multinational Enterprises (MNEs), including holding positions as UK Business Manager of Assay Solutions at Bio-Techne, Technical Sales Specialist at Becton Dickinson and Application Specialist at Millipore Corporation. His extensive tenure in the industry has been focused in areas of cutting-edge innovation, proactively responding to the evolving needs of the life science sector and establishing a strong network.
Dr. Graeme Daniels, VP of Sales and Marketing, Sphere Fluidics, commented: “Curtis’ ability to listen to the evolving needs of scientific clientele has fostered enduring relationships built on trust and collaboration. Not only have we been impressed by his ability to drive sales, but also how he continues to champion a culture of innovation within organisations, thereby propelling continuous advancement in the field. His wealth of experience will be invaluable as we continue to innovate and expand our presence in the market.”