CPhI South America attracts record attendance


Visitor numbers 17% up on last year

A record 2356 unique visitors attended UBM Live’s 2010 CPhI South America pharma events, which took place from August 17 to 19 at La Rural – Hall Ocre in Buenos Aires, Argentina, representing an increase of 17% over 2009 attendance levels.

CPhI South America was joined for the first time by the ICSE pavilion, a dedicated area within the show for contract services and clinical trials, underlining the importance and vitality of these sectors within the South American market.

Returning for its second year as an integral element within CPhI South America the BioPh trail brought together key players, to drive forward the biopharma industry with the aim of providing a fresh focus on biotech as the innovation driver for the whole pharmaceutical community.

The ‘Match & Meet’ programme, which was developed especially for CPhI South America, paired the needs of distributors, buyers and sellers with one another to facilitate face-to-face networking opportunities and focused on API, excipients and finished dosage.

Also taking place at the show was the Pharmaceutical Forum which hosted a total of 10 keynote sessions spanning a variety of hot industry topics. Featured speakers included Myriam Tevez, Director General of Foreign Trade for the City of Buenos Aires Ministry of Economic Development, and Ruben Rico, renowned author of over a dozen books about marketing and marketing for exportation.

Now in its third year, CPhI South America was held in the heart of Argentina’s pharmaceutical manufacturing hub. The events benefited from the valuable support of key Argentinean trade associations CILFA, COOPERALA and Camara Argentina de Productos Quimicos, as well as South American associations ABIFINA, ABRIFAR, ABIQUIF and Associquim Sincoquim.

‘This was the first time that we had held CPhI South America in Argentina and we were very pleased with both exhibitor and visitor levels,’ said Eliane van Doorn, UBM Live’s group director for pharma. ‘In addition to a 17% increase in visitors, we had more than 200 exhibitors from 80 different countries, including India, China, Brazil and Costa Rica.

‘South America is becoming increasingly important in the pharmaceutical industry and as a rapidly emerging market, we expect our annual events will continue to grow in line with market evolution.’

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UBM Live has announced the dates and location for next year’s events: these will be held from 24-26 August 2011, at the Transamerica Expo Center, Sao Paolo, Brazil.