Qiagen introduces cloud-based product selection application

The Workflow Configurator allows customers to choose from a variety of products per workflow step, as well as save, share and purchase their bespoke product configuration

Qiagen has announced the launch of the Workflow Configurator, designed to help researchers in the life sciences find suitable products to optimise their experiments.

Users choose their application, biological starting material, analyte and analysis type. The configurator then sorts through the company’s products to determine a suitable workflow and associated products. The cloud-based application also offers direct purchase and sales support.

It allows customers to choose from a variety of products per workflow step, as well as save, share and purchase their bespoke product configuration.

“Qiagen knows discoveries take careful workflow planning and optimisation, and we design our solutions with this in mind. The Qiagen Workflow Configurator is an uniquely useful digital solution that makes researchers’ day-to-day laboratory routine more efficient and productive, even with the most challenging samples,” said Thomas Schweins, Senior VP of the Business Area Life Sciences of Qiagen.

“Digital tools are of tremendous importance for the Life Sciences industry. Qiagen is also investing in multiple other industry leading activities such as Qiagen Digital Insights – which offers unique integrated data assets combined with deep analytical skills - or GeneGlobe – the leading gene-design, customisation and analysis platform.”

Researchers in life sciences require adaptable workflows, which the company claims will be accommodated by the application’s ability to identify alternative lab products and many ways to integrate them with existing laboratory equipment.

The application is also integrated with My Qiagen, a self-service customer portal, and the company’s web shop.

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