Watson-Marlow announces solutions-focused rebrand

11-Apr-2022

The name change is part of a closer alignment of the company’s brands and products, the company says, across a growing number of applications

Watson-Marlow announces solutions-focused rebrand

Watson-Marlow Fluid Technology Group - part of Spirax-Sarco Engineering - has changed its name to Watson-Marlow Fluid Technology Solutions (WMFTS). As the company evolves to meet the needs of the sectors in which it operates, following a period of global growth, the name change aligns with a strategic commitment to providing end-to-end service.

The name change is part of a closer alignment of the company’s brands and products, the company says, across a growing number of applications. It also says it will continue to develop a sectorised, consultative sales approach and digitise its business processes, implementing a website restructure and upgrade.

Manufacturing capacity has also been expanded, with recent capital expansions including a 11,000 sqm custom-built facility in Portsmouth, UK, for its BioPure brand, and a 14,000 sqm facility in Devens, Massachusetts, USA incorporating eight cleanrooms.

Watson-Marlow is aligned with the One Planet sustainability strategy launched by parent group Spirax-Sarco Engineering. This roadmap informs the company’s operations as it works with others, including suppliers, customers, and local communities.

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Andrew Mines, MD of WMFTS, said: “This is a very exciting time for Watson-Marlow as we continue to witness a sustained period of growth. There is increasing demand for our quality products, solutions and engineering expertise across the life sciences, food and beverage, and industrial markets. Our priority has always been to deliver best-in-class solutions for our customers, and our new name and strategic vision emphasises this commitment. It will enable us to unlock the full potential of our brands, products and services as we position ourselves for further growth and continue to innovate for sustainable success.”

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