Medtech company Holographyx has recently been granted US for its Holo-Blister product as well as a European patent for the development for its method. The technology enables companies to apply holograms to the back of blister packs using conventional heat-seal blister packaging equipment.
The company says these holograms have been designed so they will only be visible behind each pill/capsule cavity on the back of each blister pack, thereby allowing the printing of dosage and marketing information on the area surrounding the pill/capsule recess.
The size of the worldwide market for counterfeit pharmaceuticals has been estimated to be as much as $200bn annually. Although anti-counterfeiting measures such as ‘track and trace’ can be used to distinguish real products from fake, these systems require consumers to to validate each of their pharmaceutical purchases.
Blister-packaging utilising holograms provides consumers with the ability to visually validate the authenticity of their purchases instantly with the use of custom holograms, the company says.
Hazen Paper Company and Uhlmann Packaging assisted the company on the development, testing, and introduction of Holo-Blister.