Mundipharma partners with Munir Sukhtian Group to strengthen its consumer healthcare business


Partnership to increases access to the HiGeen range of products for millions of people across the Middle East and Africa region

Standing, Darah Sukhtian and Dr Ashraf Allam; seated, Deemah Sukhtian and Raman Singh

Standing, Darah Sukhtian and Dr Ashraf Allam; seated, Deemah Sukhtian and Raman Singh

Mundipharma has entered into a long-term partnership that provides it with the commercial rights to market Munir Sukhtian Group’s portfolio of HiGeen treatments in more than 50 countries across the Middle East and Africa.

The two companies have a long history of partnership in Jordan where Sukhtian group has been Mundipharma’s distributor for several years.

Munir Sukhtian group is a family owned, diversified Jordanian company. Its HiGeen range includes best-selling hand sanitizers, HiGeen Harrar Massage Cream, HiGeen Barrad Cold Gel, HiGeen Daffaq Cream, HiGeen HerboHeal Jaddad Ointment and HiGeen Fungazi Foot Cream, which are marketed in Europe, Asia and Latin America through distributors.

Ashraf Allam, Vice President of Mundipharma Middle East and Africa, said: 'Mundipharma has a proud heritage in the consumer healthcare space and the HiGeen range complements our current portfolio and fits very well with our growth and expansion strategy.'

'Most importantly, this collaboration for HiGeen products allows us to offer products from prevention to treatment and to realise further contribution to the improvement of the quality of life of patients and customers,' he added.

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Deemah Sukhtian, Managing Director of Munir Sukhtian Group, said: 'The complementary nature of HiGeen and Mundipharma’s products will ensure that both companies provide a stronger proposition to patients in the area of wound care and prevention of infectious diseases. We are confident that our alliance, leveraging on Mundipharma’s expertise and global network, will enhance access to our innovative products and further improve the quality of life of patients and customers.'