Rousselot, a Darling Ingredients brand and the global leader of collagen-based solutions, has announced the revamp of Peptan.com as a multilingual website on everything about collagen peptides. Being the first collagen supplier to launch such a content hub, Rousselot aims to target the increasing number of people looking for reliable information on collagen peptides. Providing an overview of the naturally-sourced ingredient, its multiple health benefits as well as market and scientific insights, this content-rich, visually-appealing website will support Rousselot’s goal to provide trusted and transparent information on its key bioactive ingredient Peptan.
Pioneering a collagen knowledge center approach
Demand for nutritional and skin beauty products formulated with collagen peptides is rising globally, with people increasingly interested in learning more about what this ingredient has to offer and where it comes from. Developed with global market needs in mind, the new website is available in English, Spanish, Portuguese, French, German, Italian, Chinese and Japanese, and provides a go-to source of transparent, credible information. Of particular interest to visitors is the content-rich blog section that covers a variety of topics, from collagen’s capability to accelerate sports recovery to the ingredient’s role in improving skin beauty from within.
Taking co-branding to the next level
The new platform will greatly support Peptan co-branding customers worldwide; they will benefit from the increased awareness of Peptan collagen solutions achieved through the new website.
Pauline Huang, Product and Branding Manager, Rousselot Health and Nutrition, said: "An effective tool for delivering trusted data on the benefits of Peptan collagen peptides, our new website will allow our co-branding partners to create a strong appeal for people everywhere. It will support them in developing a brand story that communicates the credibility and authenticity of their finished products, and also has the capability to drive traffic to their websites through redirects. This will help them generate more leads and brand visibility. At Rousselot, we take co-branding seriously and work to support our partners in growing their business. We are extremely excited to have the new Peptan website as an important milestone in this mission."
Peptan is the world's leading collagen peptides brand and its popularity is rapidly growing across the globe among beauty seekers, healthy agers, sports enthusiasts and professionals. Peptan collagen peptides — a hydrolyzed form of collagen — are designed to deliver health and wellness benefits, with a range of scientific studies having demonstrated Peptan’s efficacy.
To access this new platform, visit Peptan.com.
