Sigma-Aldrich launches Life Science brand
Sigma-Aldrich has unveiled its Sigma Life Science brand and website.
Sigma-Aldrich has unveiled its Sigma Life Science brand and website to provide researchers with technologies and biologically focused products to help them explore, study and understand life.
Sigma Life Science aims to help researchers unravel the complex biomolecular interactions within cells, tissues, organs and organisms and gain a deeper understanding of how diseases develop and how molecules function.
"Our new brand will help us tell our biology story - that Sigma holds what we believe is one of the largest portfolios of biologically rich products and technologies in the industry," said David Smoller, president of Sigma-Aldrich's Research Biotech business unit. "We have more than US$750m worth of products in our portfolio and are fully committed to helping biologists."
Sigma Life Science claims to have the world's largest custom oligonucleotide service supplying customers with high quality DNA and RNA and, in many regions, same-day custom DNA synthesis.
In addition, it has a growing portfolio of more than 25,000 monoclonal and polyclonal antibodies and a large number of bioactive small molecules, peptides and proteins for cell biology and neuroscience research.
Sigma Life Science is also an innovator with gene silencing products, MISSION siRNAs and lentivirus-based MISSION shRNA clones; CompoZr Zinc Finger Nucleases (ZFN) gene editing technology; SAGE Labs - the first knockout rat programme designed to develop novel rodent models of human disease powered by the CompoZr ZFN technology; and sets of reagents for regenerative medicine.
All of these technologies are accessible through the 'Your Favorite Gene powered by Ingenuity' search engine.
To support the 'Where Bio Begins' launch, eight information portals have been tailored to serve the biology community. These are themed around the company's core biological capabilities in targeted genome editing (bioediting), transgenics (SAGE Labs), functional genomics (biosilencing), stem cell research and epigenetics (bioreprogramming), molecular biology (biomapping), biomolecules, oligonucleotides/custom products (bionucleics), customer education and training programmes (biouniversity) and bioinformatic resource (Your Favorite Gene). They can be accessed at www.wherebiobegins.com.
Sigma Life Science also has a blog, which serves as a resource for new techniques, improvements to old techniques, applications and information about scientists from the biological community.