Sponsors increasingly need packaging strategies that can accommodate more varied product portfolios, multiple markets, changing demand profiles and shorter commercial timelines.
At the same time, they must meet evolving traceability requirements, protect product quality, maintain security of supply and deliver presentations that are practical for patients and healthcare professionals.
As a result, packaging is becoming a strategic part of product commercialisation rather than an activity addressed near the end of the programme.
Robert O’Brien (pictured), Director of Operations, Packaging, at Almac Pharma Services, takes up the story.
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