Hard to swallow....

Published: 1-Jan-2004


What did you get for Christmas, then? Socks and hankies as usual? Books and music to help you while away the long, dark winter evenings?

For those whose inspiration seems to desert them in the run-up to the festive season, here is an idea to tuck away ready for next year: a gift that is guaranteed to be unique, highly individual and deeply personal - DNA.

To celebrate the 50th anniversary of the discovery of DNA in 1953, Motivark - the UK's leading 'experience provider' -teamed up last year with DNA Bioscience to launch DNA4LIFE.

The lucky recipient of DNA4LIFE will receive a 'gift experience' packaged in a 'stunning looking gift box' comprising:

• A fantastic looking DNA profile card

• A personal certificate confirming your unique registration number

• A DNA sampling kit for DNA retrieval

• A DNA retrieval card containing your unique DNA access number

• A portfolio of other DNA products

As if that were not enough, once the sample has been returned to DNA4LIFE it is put into storage at the world-famous store Harrods of Knightsbridge, said by the companies to be one of London's most secure and prestigious locations. The Harrods safe deposit is situated in an underground dungeon built of impregnable steel, an armour-plated battleship construction with steel bars, drill-proof doors and high security locks guaranteeing complete safety.

Marketed as 'the perfect gift for someone who has everything', DNA Bioscience also stressed the serious scientific purpose of the present. Future generations will benefit from 'personalised' medicine, it says, with doctors basing their diagnoses and treatments on a detailed knowledge of an individual's genetic make-up. The more information they have on a person's genetic history, going back through generations, the better informed their decisions will be.

'By simply and painlessly saving a sample of your DNA today, you could leave a legacy that will improve the lives of your children and grandchildren in the future,' the company urges. 'Storing your DNA is as important as storing your most valuable piece of jewellery because by storing a part of you we open up endless and exciting opportunities in both the medical and commercial worlds.'

So that's this year's present buying sorted, then.

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