An extended Demonstration Room, new Training Room and Print Sample Laboratory will allow customers to see ICE coding equipment in action and test their products.
This will enable them to make fully informed decisions about the most appropriate machine for their particular coding requirements.
The Demonstration Room has been extended to accommodate the growing range of ICE equipment, which this year saw the launch of the Zodiac Hawk next generation thermal transfer overprinter (TTO) that is able to monitor and report on the quality of each code it produces.
The Training Room has also been refurbished to enable customers to learn about the particular features and operating characteristics of individual ICE models.
The Print Sample Laboratory can produce and print samples on different substrates to test for code clarity and consistency, to ensure that the most appropriate ink or ribbon is selected for each individual application.
This latest investment follows the opening of ICE’s new warehouse earlier this year, which has enabled the company to increase production and maintain service levels despite increasing volumes of orders.
ICE celebrated its fifteenth business anniversary in 2016 and to date has installed more than 9000 machines for more than 1000 customers.
“We take our commitment to high quality customer service very seriously,” explains ICE director Chris Simpson. “It is imperative that as the business continues to grow, we invest in the facilities to maintain our fast response to enquiries and orders.
“We now have a very extensive product range and the new Demonstration, Training Room and Print Sample Lab are all part of ensuring that customers can find the best machine for their specific requirements.”