Launching a product on the international market is a cost-intensive proposition, because legally required user information must be printed for each country in its national language.
This represents an additional material and process cost for the manufacturer unless all markets can be covered by a single solution.
This was the aim of a project awarded to Schreiner MediPharm by B.Braun Melsungen to enable it to launch a cryo-anesthetic spray for treating skin diseases in 12 countries simultaneously. Schreiner MediPharm's solution was a special label from the Schreiner Multi-Inform-Label product family.
It is a two-layered Euro-label with a starter tab for easy opening and resealing by the end-user. The label's three pages provide sufficient space for printing all the required information in 12 languages. In addition, the special label provides the spray bottle with a permanently attractive wrap, and it is also suitable for fully automatic in-process dispensing.