ANGUS unveils corporate rebranding

Published: 9-May-2023

The company, which has operated as ANGUS for more than 40 years, will rebrand and change its name to “Advancion"

ANGUS Chemical Company has unveiled a new name and logo as part of an extensive corporate rebranding initiative. The company, which has operated as ANGUS for more than 40 years, will rebrand and change its name to “Advancion.” 

The Advancion name reflects the significant transformation of the company into a leading global producer of essential ingredients for the biotechnology, pharmaceutical, home and personal care, and other consumer-oriented and industrial markets. 

“From material science to molecular biology, we are a company built on decades of precision and ingenuity. The high-quality, high-purity ingredients we develop and produce today are helping the world’s most essential industries address the emerging challenges of tomorrow,” said David Neuberger, President and CEO. “We are the same organisation, ownership, leadership and team of dedicated employees. Our transition to the Advancion name and brand will more clearly represent who we are and what we do – a designer and producer of high-value consumables and ingredients that help enrich lives and enable our customers to advance the world.” 

Our transition to the Advancion name and brand will more clearly represent who we are and what we do

The company’s specialty ingredients help improve product performance, quality, consistency, durability, stability and other important attributes in end-use formulations. 

Through its recent acquisition of Expression Systems, ANGUS also produces innovative cell culture media formulations, cell lines, molecular tools and reagents servicing high growth biologics segments including cell and gene therapies. 

The company’s transition to the new Advancion name and brand identity is targeted to be completed in August 2023. 

Initial elements of the Advancion brand evolution include a new logo design inspired by the multifunctionality and versatility of the company’s unique ingredients and a fresh, modern colour palette. In addition, a rebranding resource page provides customers and suppliers with direct access to all communications, sample documents and frequently asked questions related to the brand transition, once they are available.

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