Nycomed expands EU coverage with purchase of Romania's Ruby De Tacos

Published: 3-Jul-2006


Nycomed, of Denmark, has acquired Romanian pharmaceutical company Ruby De Tacos for an undisclosed sum. The Romanian company will be integrated into Nycomed's Central and Southern European region, which comprises Austria, Czech Republic, Greece, Hungary, Poland and Switzerland.

Ruby De Tacos has been Nycomed's marketing partner in Romania for many years, and already markets a number of the Danish company's products there. In 2005 it generated sales of approximately Euro 2m.

"Since 2000, Nycomed has entered 10 new European markets. Now with this acquisition, Nycomed moves closer to its goal of pan-European coverage," said Hakan Bjorklund, Nycomed's ceo. "Romania not only provides a significant market for Nycomed's products but also increases the strength of the company's proposition to potential business partners."

The Romanian pharmaceuticals market was worth an estimated €1bn in 2005, an increase of 25% over the previous year.

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