Bayer president takes on new role

Published: 1-May-2003


Gary S. Balkema, president, worldwide Bayer consumer care division and member of the executive committee of Bayer HealthCare, has been elected chairman of the World Self-Medication Industry (WSMI) with effect from June.

The WSMI is dedicated to promoting the development of the self-medication industry on a worldwide basis with the objective of improving knowledge in this field and thus making a contribution to responsible self-medication. The federation consists of 51 member associations representing manufacturers and distributors of non-prescription medicines on all continents, plus senior executives of the major companies.

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