Engelhard rebrand gets going in US

Published: 2-Aug-2006

The process of integrating Engelhard into the BASF Group has started this week with the registration of a new corporate name - BASF Catalysts LLC - in the US.


The process of integrating Engelhard into the BASF Group has started this week with the registration of a new corporate name - BASF Catalysts LLC - in the US.

BASF will extend its brand to Engelhard companies in other regions of the world within the next months based on local registration requirements.

Engelhard businesses not included in the Catalysts division will also operate under this new corporate entity until plans are finalised for the businesses in Appearance and Performance Technologies and Ventures to be transferred to other existing BASF business units.

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