Geoff Simmons will be challenged with developing and executing new marketing strategies and enhancing Eppendorf UK's brand reputation as the company's new marketing manager.
He has a life science background and five years" experience in two previous roles at Eppendorf, giving him in-depth knowledge of the company's applications, products, sales channels and customers.
As Eppendorf brand marketing specialist since 2005, Simmons has applied his marketing communication skills to advertising, global and local promotions, PR, direct mail, web and e-marketing, and exhibition management.
"Eppendorf recognises the vital role of marcoms in maintaining a rapport with our target audience in today's competitive arena," said Simmons. "Researchers worldwide trust Eppendorf products, seeing the brand as synonymous with innovation, quality and reliability. My increased level of responsibility brings the challenge of developing and executing new strategies, as my team utilises every element of the 'marketing mix' to further enhance Eppendorf's high brand reputation."