IMS signs exclusive agreement with European Generic Medicines Association

Published: 12-Nov-2004

IMS Health, the global supplier of information solutions to the pharmaceutical and healthcare industries, has signed an exclusive data and knowledge sharing agreement with the European Generic medicines Association (EGA) to advance the quality of healthcare decision-making by government and industry stakeholders.


IMS Health, the global supplier of information solutions to the pharmaceutical and healthcare industries, has signed an exclusive data and knowledge sharing agreement with the European Generic medicines Association (EGA) to advance the quality of healthcare decision-making by government and industry stakeholders.

Under the agreement, IMS will provide the EGA with European generic drug sales information from its MIDAS database, which tracks 90% of prescription drugs in more than 80 countries. In addition, IMS will support the work of the EGA with expert opinion and consultative insights. IMS will be given access to EGA's generic industry information and expertise, supporting and validating the company's development of new offerings for the generic sector.

The EGA is the official body of the European generic pharmaceuticals industry and represents more than 500 companies and their subsidiaries throughout Europe. As part of the agreement, the two organisations will work together to ensure that IMS's standard classifications of generic products remain optimal and relevant to the pharmaceutical industry.

'This agreement with IMS will enhance our ability to play an effective part in the European healthcare policy decision-making process and underline the great importance of generic medicines,' said Greg Perry, director general of the EGA. 'We continue to work closely with European national governments and EU institutions to develop affordable solutions for pharmaceutical care, and IMS's insights and data will help us strengthen Europe's competitive position within the global pharmaceutical medicines market.'

  

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