Lilly ICOS tie up golf tour sponsorship

Published: 14-Nov-2003

Lilly ICOS, a joint venture between ICOS Corporation and Eli Lilly, has entered into a four-year sponsorship agreement with the PGA Golf Tour. Lilly ICOS becomes an official partner of both the PGA Tour and Champions Tour beginning in 2004.


Lilly ICOS, a joint venture between ICOS Corporation and Eli Lilly, has entered into a four-year sponsorship agreement with the PGA Golf Tour. Lilly ICOS becomes an official partner of both the PGA Tour and Champions Tour beginning in 2004.

To support the partnership, the PGA Tour and Lilly ICOS are developing a series of golf-themed vignettes featuring top players from both tours. The vignettes will focus primarily on the emotional connection to the game with themes such as relaxation, preparation and confidence. The motivational vignettes will be shown during PGA Tour broadcasts throughout 2004 and will be featured on pgatour.com. The agreement also includes an on-site component, whereby Lilly ICOS will join MasterCard as a sponsor of the electronic scoreboards at PGA Tour and Champions Tour events. As such, it will receive a dedicated ad panel on each scoreboard. Lilly ICOS will also have the right to use the PGA Tour logo in advertising.

  

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