Provides a wider breadth of information and is easier to access
Cole-Parmer has released a new version of its website with reorganised menus, enhanced filtering capabilities, and time-saving user functionality to streamline the user experience.
‘We listened to customers and re-evaluated every page,’ said Dave Trebacz, director of global customer experience and eBusiness. ‘Our greatest challenge was keeping our own biases out of the way. Instead, we focused on customers’ needs.’
Thousands of additional filters allow customers to choose the product characteristic most important to them and narrow their selection within seconds. Quick views also enable users to expand on product details without navigating further. Clear customer favourites – including Customer-Written Product Reviews, Product Ratings and Q&As, and Live Chat – remain on the site.
‘We are working continuously to improve and enhance the online experience for our UK customer base,’ added UK director of operations, Andy Waldes. ‘We want to make sure both product information and supporting technical information are relevant and accessible to our local market.’
To assist users in navigating the new site, several videos, along with detailed FAQs are available.