Joachim Dittrich has been appointed as Chief Representative of Optima, effective from February 2018.
The machine engineer will be responsible for the development and internationalisation, particularly for Optima Consumer, as well as for additional subsidiaries and holdings nationwide and internationally.
The area of responsibility includes the strategic orientation and development of these business sections and the development of prospects and synergies.
Dittrich will assume a large part of Hans Bühler’s the CEO, tasks for the Optima Consumer division. Hans Bühler will dedicate more of his time to overall tasks and topics regarding the consortium.
Joachim Dittrich returns to his former company, previously working for Optima Consumer from 2010 to 2011 as the Commercial Director.