Peli BioThermal, a specialist in temperature-controlled packaging solutions, is unifying its global branding.
After growing its biopharma division through acquisitions from 2012 to 2014, Pelican Products rebranded the division Pelican BioThermal in the Americas and Peli BioThermal in Europe. The names aligned with Pelican’s existing brands, the company says, and created a consistent market-specific presence. But the company now says its work and customers are increasingly global.
“Customers who use our products and services operate in many different markets across the world,” said David Williams, President of Peli BioThermal. “One name creates consistency for them and firmly positions us as a brand they recognise and trust, regardless of location.”
With the unified global branding initiative, the company will launch an additional portfolio of offerings, including thermal shippers, rental programs, outsourcing services and technology designed to connect all aspects of the cold chain for customers. The company will also add new service centres to support the expanded offerings, growing its already robust and unmatched global network.
The change to the company’s brand name takes effect immediately and a website will launch in the coming weeks, with further brand changes throughout 2021.