Due to the complexity and choice of our highly specialised equipment PSL has collaborated with MARTECH3D to create a dynamic new way for our customers to interact with products. Exhibiting large-scale, highly specialised equipment has always been a challenge at industry events and more traditional approaches such as product literature and laptop images don’t capture the essence of what PSL offer.
Through cutting-edge technology, the new immersive 3D environments and augmented reality (AR) models are set to transform how you experience and explore PSL’s advanced process solutions. Users can view solutions in a typical end-use environment, or dig into subcategory views to fully engage with our technology—exploring every angle and detail.
Elevating Customer Engagement with AR
PSL Powder Systems has taken things a step further by integrating AR functionality into these 3D environments. With just a quick scan of a QR code, you can project equipment right into your own workspace using your smartphone or tablet. This AR feature gives you a first-hand look at how machinery fits into your facility. It’s an interactive, personalised experience that lets you see PSL’s solutions in action, making it easier to assess how they meet your needs.
PSL’s Head of Business Development, Sylvain Querol says: “Our goal has always been to create a smooth, informative journey for our customers, With these digital tools, clients can now explore our product range to suit their needs, at their own pace. This self-guided experience provides the flexibility to dive deeper into product details without needing on-the-spot support from our team“.
Simplifying Business Discussions
For our business development team, the benefits are clear. Whilst video content, online brochures and sharing slide decks all have their merits, presenting PSL’s complex equipment can still prove challenging. Now, with our 3D models and immersive environments, it’s easier to demonstrate how our solutions work and customise equipment configurations to meet each client’s specific requirements. This makes conversations more streamlined, efficient, and ultimately more impactful.
What’s Next: Expanding into Website and Training Applications
The future looks bright now that PSL has rolled out the Virtual Environment 3D technology on the website, giving clients the opportunity to engage with products from anywhere, at any time, worldwide. But that’s not all. PSL also leverages this technology as a training tool for its global agents and distributors. With these interactive models, they can quickly get up to speed on equipment, ensuring they can effectively present and sell PSL products in any region. This is now an essential aspect of how PSL enrols new partners.
PSL teams are already working on enhancing the platform with new features to improve the experience even further. This is just the beginning and the company is excited to continue evolving digital tools to provide even more value to customers.
Leading the Industry with Innovation
This leap into 3D and AR technology reflects PSL's commitment to innovation and customer-centricity. With these digital tools, the company redefining how customers interact with equipment, offering a more detailed, accessible, and interactive experience than ever before.
