To further support its commitment to business growth within its core markets, Purite has developed a new brand identity. With the aim of re-energising and modernising the brand, the new identity will present a fresh and contemporary image to existing and new customers.
Brian Stother, Managing Director from Purite comments, This is an exciting time for our organisation. Our range of new and redesigned products, coupled with a firm commitment to healthcare and laboratories, demonstrates our ability to compete in this dynamic marketplace. Our new identity further strengthens Purite's position within the UK and allows our customers to recognise us as a leading provider of water purification solutions..
This new identity will support Purite's key objectives, which focus on product innovation and excellence in customer relations. One of its key priorities is to grow its customer base in the laboratory and healthcare markets, an objective which is supported by new product launches for these markets. The new innovative Select product is Purite's third generation of laboratory products and the Centurion 1500, which launched in June, produces unparalleled pure water for single patient haemodialysis for use by health care professionals and their patients.
Underpinning Purite's new product launches is a firm commitment to continue to provide world class customer service through its excellent after sales support program. In addition, Purite is investing in a complete overhaul of its customer relationship management system to ensure that it fully understands its customers and their needs.