Cho-A-Pharm in Korea signs sponsorship deal with Manchester United

Published: 9-Jun-2014

Club imagery will appear on over-the-counter medicines plus nutritional and dietary supplements

South Korean pharmaceutical company Cho-A-Pharm has signed a sponsorship deal with Manchester United, globally one of the best-known UK football clubs.

Cho-A-Pharm becomes Manchester United's official pharmaceuticals partner in Korea and Vietnam.

The multi-year partnership will see club imagery placed on the company's products including nutritional and dietary supplements as well as over-the-counter (OTC) medicines.

Cho-A Pharm, which has a 26-year history, produces more than 200 products, exporting to more than 20 countries, while domestically, the products are distributed by MediPharm, the company's wholly owned subsidiary and the biggest pharmacy chain in South Korea with a network in excess of 1,000 outlets.

The company will also introduce various integrated marketing and social initiatives in Korea and Vietnam and will collaborate with the club in various activities including the Manchester United Soccer School programme.

Chief Executive Seong-Hwan Cho said the firm was proud to partner with 'one of the most prestigious football clubs in the world'.

'We look forward to generating consumers' interest in our brand and products by leveraging Manchester United's strong global brand equity,' he added.

Richard Arnold, Group Managing Director at Manchester United, said: 'With over 40 million Manchester United followers in South Korea and Vietnam, Cho-A gives us another fantastic opportunity to engage our fans in the region.'

No financial terms of the partnership have been disclosed.

You may also like